Posts Tagged ‘personal stylist’

Solihull Fashion Week

Posted on: April 22nd, 2016 by Emma No Comments

It may not be New York but this new event on the local fashion calendar kicked off in style.

Mr Du Beke

I’m an advocate for shopping local so events like this by the Solihull BID are to be applauded to keep our high streets alive.

Th Glamorous Hosts

The Glamorous Hosts

Presided over by the dapper Mr Du Beke and his very glamorous co host Sameena Ali-Khan who kept the audience very entertained, not least when Anton reduced a couple of James Bushell’s stylists (if you need a go to hairdresser, James Bushell is it!) to tears of laughter and flummoxed with them with the description of a new do “the waft”


Its all about the waft

Taking us though a typical range of Summer events from the Yacht Club to a Country Weekend via a Day at  the Races, the catwalk showcased the best from the major retailers and highlighted  Solihull’s quality independents.  Our favourite looks came from the independents.

With its pretty floral print and dip hem this great dress from Aspire  made for me the perfect Summer frock.

I also loved these  gorgeous yellow looks from Madeleine Ann to take us to the Races.

Sunshine Yellow

Sunshine Yellow

My all out stand out favourite the Yellow fleck chunky knit jumper with black shoulder strap and brooch.  It had colour, it had slouch it had cold shoulder and is versatile enough to take it from a Saturday lunch out to a full out glamour affair thanks to the black strap detail.

The Ultimate Jumper

The Ultimate Jumper?

The high street offering was all about earning your fashion stripes for Summer mix and match different stripes in the same look – guaranteed this is what you will be reaching for this summer to add that catwalk gloss to your look.

Bold and Clash

Stripes in all Directions

Find more stripes to inspire you on SYW’s Earn Your Stripes Pinterest Board Follow Shape Your Wardrobe's board Earn Your Stripes on Pinterest.


So to steal & corrupt a phrase from one of the illustrious hosts – keep fashioning Solihull!

The o o o O bag Experience

Posted on: February 11th, 2016 by Emma No Comments
Rapidly becoming a favourite brand of mine I jumped at the chance to attend the official launch of O bag’s first UK concept store in Solihull (not that it hasn’t been a frequent lunchtime haunt of mine since it opened in December).  Warning: It’s not a shopping experience for the indecisive, offering a dizzying array of choice of ready made customisation.
So much choice

So much choice

 The basic premise is that you choose your bag shape and then make your very own variation of O bag selecting from on the plethora of handles, interiors and accessories to end up with your own unique creation.  The brilliance is that the shapes are classic framers (from the O bag and O bag mini through the O basket and the O pocket clutch style) and the seasonal or personal update is all in the detail.  Go bold and add detail using all 3, keep it simple and add nothing, add a pop of bright colour or luxe it up with faux fur trim – the choice is yours.  Quality is not sacrificed in favour of quirky, as is often the case.  Staying true to it’s Italian roots the products have a chic luxury feel.
It started with a watch

It started with a watch

It all started with an O clock, which I received as a birthday gift.  A similar concept to the bags, choose a coloured strap then choose your dial.  Easy to assemble you simply push your choice of face into the silicone strap.  Best of all the price is a fraction of what you would pay for other high fashion watches (straps are £9 with dials starting at £16)  so you can easily add to your collection ( have already added a further strap and dial), allowing you mix and match at will to suit your outfit and mood.  Showing my age, but for me it’s the updated and much more stylish version of those Swatch watches I coveted as a teen.
With the Spring collection dropping in time for the launch, the latest addition is sunglasses – choose your frame, lens and legs to make a unique combo.  The seemingly endless choice means I can see a Summer of O-Sun on the horizon.

Why settle for one set of sunnies?

It was always the bags that were my siren call though, ranging from the classic O-Bag through to the O Basket complete with hole for your beach towel, the modular collection and unusual EVA rubber shells make a unique impression.
I had thought it was the O Pocket, the perfect size clutch with added fringe accessory that was calling my name but all thoughts were banished when I clapped eyes on the O bag ’50.  Styled in store with a maroon patent handle and corresponding charm, the shape was what did it for me.  Quirky but at the same time classy, touching it was a surprise, I expected it to feel cold and rubbery but was warm and felt almost like suede.  I was hooked.
It's got the strokability factor.

It’s got the strokability factor.

I left with a bag that I know will definitely give me joy every time I use it.  Introducing my take on the O bag ’50 styled with emerald green handles and corresponding patent charm.
Bag for Life

Bag for Life

With an O bag the beauty is that you can update your wardrobe by adding, changing or taking away some of the detail without losing the shape that you love.  My idea of a true bag for life!  I’m already planning on the addition of a shoulder strap and coming soon I will be able to accessorise it as a backpack.  What would you choose?
If you tend to find a style of accessory and stick to it but crave an easy update then check out O bag.  I warn you its addictive and you will definitely need to factor in decision making time.